Our dream

One new One updated

Dont cry baby (Honey不要哭吧)

十萬個為什麼 (director cut)

One piece of cake

Please stand behind the yellow line

Father creates some regulations to his sons / daughters.
Don't Don't Don't...
Don't touch this!
Don't play TV games after 10:00pm!

Sons / daughters create some regulations to their friends...
U...U should not play with him....
U....should not be late once again....

Supervisor creates different rules to subordinates.
Please do not sleep during working hour!!
Please do not make any mistake once again...
Please be remined that you only have 1 hour break....

When you want to move forward, you have to forget some rules which are / were set by others.

Rules will become obstacle to the "Creativity".

Believe what you believe & don't give up!!

advertisement

I try to use youtube as the sharing tool...

The following one is recorded by me.

Protectionism

According to Cambridge dictionary, protectionism means that the actions of a government to help its country's trade or industry by taxing goods bought from other countries.

The symbolism can also apply for a company or a person.

I did not write a blog yesterday because I was quite angry.

One of the site's designer talked to me yesterday evening, he talked to me a lot a lot a lot........



I feel that his priority of the cooperation:
1st He wins
2nd He wins
3rd He wins


In my opinion, he wants to protect his company a lot, ignores the real feeling of his customers and did not put his fxxxing foot into my shoe.


Whoever your role is department head, saleslady or salesman, customer service officer or others, you have to understand the source of money.


I use the word understand, because "understand" is different from the word of "know". If you understand the concept, that means that you listen to the concept, analyze the concept, accept the concept and prepare for implementation.


Although you are not the boss of the company, you have to do the best to serve the customers.


There are too many noises from the advertisement. People become more clever. To some extent, some of them do not only rely on the message of the advertisement but also "words of mouth".


Please treat your customer well.


Please do not forget, all staffs are also the internal customers of the director. Subordinates are the internal customers of their supervisors.

Fly is good

I always have afternoon tea in the Restaurant A.

It's close competitor's "Restaurant B" location is near it. The price, products, services and others are similar to each other.

I always find flies in the Restaurant A, They also want to taste my food & my drink.

Nevertheless, I still enjoy my food in the Restaurant A.

Why?

I am an abnormal person, may be....
I love flies, nooooooo...

If you are the director, you have the responsibility to find out the value of your company.

The value is something that the customers calculate the total mark of the company's service + product + others in their heart.

You cannot only observe the customers' behavior, do the questionnaires or do some statistics to find out the customers' value.

Textbook cannot teach you, your experience may not help you or only mislead you.

My promotional leaflet

This is the first page of my leaflet (front page).

I do not want to justify others' leaflet.

I just want to mention:

Each page of my leaflet or booklet or advertisement:

1. Only one - three message(s) to the public. If you want to do branding of your company, then you focus on the branding only. If you want to do some promotion of your products, then you focus on your products / sales only.
2. I understand that different person has difference preference. Someone would like to read the text, would like to focus on the pictures or would like to see some attractive colors of the leaflet.
3. I do not rely on popular star to promote my service or product. That does not mean that the decision making is wrong when you choose those stars for some specific purposes of your marking or branding.

 

This is another page of my leaflet.

However, this page is more important.

If you do not understand the chinese, I will translate it to you afterwards.

Reference is reference

We sometimes believe that white is white & black is black. Because those knowledge is come from family, friends & college. Those knowledge is good for us to walk safely. Those knowledge cannot help you to create some outstanding and creative idea if you 100% submit to history (reference books & statistics).

When iphone appears in the market, HTC, Samsung, LG & so on only follow it's model.

In my opinion, iphone is successful because of product design + branding + others.

When your co. sells clothing, your co. should be different from your close competitors.

However, difference is not equal to success.

See u......... 2010