We sometimes believe that white is white & black is black. Because those knowledge is come from family, friends & college. Those knowledge is good for us to walk safely. Those knowledge cannot help you to create some outstanding and creative idea if you 100% submit to history (reference books & statistics).
When iphone appears in the market, HTC, Samsung, LG & so on only follow it's model.
In my opinion, iphone is successful because of product design + branding + others.
When your co. sells clothing, your co. should be different from your close competitors.
However, difference is not equal to success.
See u......... 2010
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